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Ash Creek Homes is Paving The Path; Jenna Edge Promoted to President

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Ash Creek Homes is paving the path for women in the home building industry by promoting their award-winning Project Manager, Jenna Edge, to president of the company.  With an eye for home design and a passion for preserving nature, Jenna's committed to upholding the company's steadfast vision of smart growth. 

On Monday, April 8, 2019, Jenna Edge was named the new President of the award-winning, local developer and home building company, Ash Creek Homes. Jenna replaces original Founder and Owner, Scott Morledge, after 37 years of managing the company as the President and CEO. Scott is stepping back from his leadership position, but will remain an active contributor to Ash Creek Homes in the role of Development Director, overseeing all new land acquisition and development.

Jenna has trained directly under Morledge for most of her 7 years with the company, working as a Project Manager, heading up land development deals, Sales and Marketing, and managing the build out of recent new home communities, such as Canyonside at Falconhead West, Serene Hills, and Honey Creek.
 
“From her start with the company, it was clear that Jenna is a natural leader, says Scott. "Our team is at a place where I have full confidence that they can take Ash Creek Homes to new heights while maintaining the values on which the company was founded."    

Building in the "Best City to Live In"
Not only is Jenna now leading the way for women in the home building industry, she's also developing luxury communities in Austin, TX, the city just chosen by U.S News & World Report as the best city in the U.S. to live in. As Austin continues to grow, the real estate industry is booming and homes west of Austin in the Lake Travis area are in high demand. For Jenna and Ash Creek Homes, participating in the build out of Austin during this exciting time is especially meaningful.

Jenna says, “I feel very lucky to lead Ash Creek Homes. This is a company that has literally shaped Austin and the surrounding areas -- we've built homes for hundreds of families. That's a huge legacy to carry on.”

Shaping a predominantly male industry
In 2018, women represented only 13% of replacement CEOs in the Real Estate business. In an industry dominated by male leadership roles, Jenna breaks the mold. At only 32 years old, Jenna brings a fresh look and a new approach to an industry that can be slow to innovate.
 
With a Bachelor of Business Administration in Marketing degree from Texas State University, Edge comes from a Marketing-focused background with experience in the financial sector, and more recently, rounded out her experience with a real estate license.  She has been involved in different capacities with Big Brothers, Big Sisters, the Bee Cave Chamber of Commerce, Lakeway Networking, Inc. and she won the HBA’s 2017 award for “Best Project Manager for a Developer.”

Future projects for Ash Creek Homes
Ash Creek Homes is currently building and selling in Serene Hills, and in its most recent signature creative community, Honey Creek, with plans for a new community in 2020, Vista Parke. Vista Parke is located in the Four Points area and will feature low-maintenance townhomes set along a greenbelt. 
 
“Ash Creek Homes will continue to offer buyers a quality product with simple living at the forefront. Sustainable development of our creative communities has always been an important part of who we are and will continue to be,” Edge explains. “Many home builders our size sell to a national builder when the owner is ready to step back. Not us. I think that shows our founder’s passion and true ‘people-first’ mentality.”

Read more about Jenna here: Lake Travis Home Builder Has a Unique Edge